BCG Henderson Institute

Want to Be a Better Strategist?

Your Strategy Needs a Strategy - Game

The Your Strategy Needs a Strategy game revolves around the strategy palette's five different approaches to strategy. Building on the book, the game simulates the five business environments through the example of selling lemonade in New York City's five boroughs. It's a competition, and your opponent, BCG founder Bruce Henderson, knows what it takes to win in each environment. Download the game to find if you have the strategy it takes to beat him.

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